Artis Lives: Your House, Their World

As part of my final graduation internship, an AR concept was designed to bring the wonderful spaces and creatures of Artis from the comfort of the home in a fun and engaging manner while taking a user centric approach

My Role

UX Designer,
Creative Director

Project

Graduation Internship

Timeline

5 months

Tools Used

Figma, Unity, Flutter, Notion

Overview

Research Question

How can a platform with integrated AR effectively enhance the Artis Group brand engagement and elevate the brand’s missions and values?

Initial Design Process

Initial Thinking

Target Audience

Children aged 7 - 14 with a passion for animals

Methods

- User Survey
- Observation
-Benchmarking

User Research

Survey

To avoid ethical and privacy concerns, a direct survey was not done with children but rather with (20) parents as they tend to have a great knowledge of their children's behaviour and daily interactions.

Insights

Aged below 11

74%

Not aware of nature or wildlife conservation

58.8%

Painpoint: Keeping children connected to the real world

Watching and interacting with animals is the most engaging activity

88.9%

Observation

To validate  assumptions made regarding the Artis brand and its target audience, an observation of the zoo park was done to ultimately pinpoint existing challenges and painpoints that can prove opportunities for the product to be created.

Insights

Lack of visibility of animals

Information boards about animals are very text heavy and not child-friendly

User Research 2

Interview with parents

Getting into the next phase of the project, there was still a missing component in the user journey and approach for creating a product for children: parents. Parents serve as the mediator between the children and the solution, therefore, it was important to also consider their expectations and point of view.

Insights

All parents set manual (verbal) screen time

Addictiveness and safety is a big painpoint

Interaction with tech serves as a break for parents

Fictional characters appeal the most to children

Prototype

Screen Mapping

Wireframes

Prototype

Through careful synthesis of user research and effective brainstorming, the next step was upgrading the wireframes to a higher fidelity.
The solution consists of three main features:

Body Fact Feature

Environment Item Feature

Standby Timer  Feature

Development

MVP

A minimum viable product (MVP) of the solution was developed to assess feasibility as well as create a base unto which future developers could take the project further. The main process consisted of using Unity for the 3D Scene and AR component and Flutter to create an intuitive UI system that ultimately connects with the Unity component.