As part of my final graduation internship, an AR concept was designed to bring the wonderful spaces and creatures of Artis from the comfort of the home in a fun and engaging manner while taking a user centric approach
UX Designer,
Creative Director
Graduation Internship
5 months
Figma, Unity, Flutter, Notion
How can a platform with integrated AR effectively enhance the Artis Group brand engagement and elevate the brand’s missions and values?
Children aged 7 - 14 with a passion for animals
- User Survey
- Observation
- Benchmarking
To avoid ethical and privacy concerns, a direct survey was not done with children but rather with (20) parents as they tend to have a great knowledge of their children's behaviour and daily interactions.
To validate assumptions made regarding the Artis brand and its target audience, an observation of the zoo park was done to ultimately pinpoint existing challenges and painpoints that can prove opportunities for the product to be created.
Getting into the next phase of the project, there was still a missing component in the user journey and approach for creating a product for children: parents. Parents serve as the mediator between the children and the solution, therefore, it was important to also consider their expectations and point of view.
Through careful synthesis of user research and effective brainstorming, the next step was upgrading the wireframes to a higher fidelity.
The solution consists of three main features:
A minimum viable product (MVP) of the solution was developed to assess feasibility as well as create a base unto which future developers could take the project further. The main process consisted of using Unity for the 3D Scene and AR component and Flutter to create an intuitive UI system that ultimately connects with the Unity component.
